New Products

Axe Goes Upscale with White Label

Author Image

By: TOM BRANNA

Editor

The Beatles had their “White Album” and now Axe has White Label, which the Unilever brand describes as refined product line developed with complex fragrances, leading innovation and sleek new packaging for today’s “multi-faceted, sophisticated guy.” Axe White Label products are available in four fresh variants—Night, Forest, Island and Air—and include an innovative new Dry Spray antiperspirant, as well as an antiperspirant solid, body wash, 2-in-1 shampoo + conditioner, style refresher and co...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters